What does your product and service mix communicate to your customers? A well conceived convenience store product and service mix is habit forming and meets daily consumer needs. For instance, customer expectations for a breakfast program differ in a trade area with McDonald’s than in a trade area that is isolated from national quick service restaurant brands. A white-collar target base can choose Starbucks, while blue-collar employees who punch a time clock often choose the time convenience of a one-stop convenience store purchase point for coffee, work snacks, and gasoline.

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